Lauren Potts

Freelance journalist and content writer

A woman with blonde hair wearing sunglasses, a beige blazer, a white shirt, and light blue jeans standing in front of a teal corrugated metal wall. She is carrying a black bag and looking to her left.

I tell unusual, educational and fun stories for a living. A strong generalist, I take pride in my varied portfolio of lifestyle, food, genealogy, science and human interest features for major media brands like the BBC, The Guardian, National Geographic, Stylist, Refinery29 and more.

I’m also an expert storyteller and editorial strategist - turning bland copy, undercooked ideas and complex topics into must-read content for digital and print publications, businesses and organisations. If you’ve got a story to tell, chances are I can help you.

Head here to find out more about my services or contact me below.

Get in touch

Top articles

  • I felt not just love but rage - what becoming a mom taught me about family trauma

    Who Do You Think You Are? Magazine

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  • A woman practicing kickboxing in a gym, wearing blue gloves and black fitness clothing, with a trainer in black listening attentively.

    I was turning 40 with an arthritis diagnosis – on a whim I took up my favourite teen hobby again

    The Guardian

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  • Multiple plastic water bottles with blue caps arranged in rows on a blue background.

    Microplastics: How much are we actually eating – and does it matter?

    BBC Food

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  • Two women taking a selfie outdoors near a body of water with buildings and trees in the background. One woman has short brown hair, red lipstick, and sunglasses on her head, smiling at the camera. The other woman has blonde hair, sunglasses on her head

    Friendships deserve anniversaries too - I should know

    Refinery29

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  • Lauren is so great to work with. She always produces careful, accurate digital content and she's both reliable and resourceful

    Giles Wilson | Harpoon Productions

  • Whenever I commission Lauren, I know I will receive error-free copy that fills the brief - and always on time

    Polly Weeks | BBC Food

  • Lauren pitched an incredible feature, wrote it to deadline and word count (unheard of) and it's been a huge hit with readers

    Felicity Thistlethwaite | Stylist

  • Lauren is a joy to work with - her copy is excellent and matches the tone we're looking for perfectly

    Sarah Williams | Who Do You Think You Are? Magazine

  • We needed someone who could work to brief, talk to scientists and turn around engaging copy. Lauren delivered - and the content won a CIPR award

    Andrew Stronach | Quadram Institute